Alex Ashton

AI & Business Optimisation Lead

Alex helps businesses work smarter using AI, data science and process improvement. He’s not just a strategist: give him a brief and he’ll go build it, turning ideas into working solutions that can be applied immediately into business context.

With over 7 years’ experience applying data and emerging technology to real operational problems, Alex has a track record of measurable results – from cutting food waste by over 30% for major UK retailers to reducing a manufacturer’s road mileage by 8% through custom optimisation. His background spans deep learning and autonomous driving work at Jaguar Land Rover through to hands-on delivery across retail and manufacturing, always with a clear line back to the bottom line.

Originally from the UK, and having worked abroad, Alex brings an international perspective on AI and business trends, paired with a genuine understanding of the challenges facing NZ businesses as they adapt to new technology.